James Salerno: How Bush Values Built Ringers Western

Some stories aren’t about success — they’re about substance.

James Salerno is known as the founder of Ringers Western, but in this unfiltered Life Journey conversation, we go far beyond the brand.

We talk about bush life, belief, leadership, and what it really takes to build something meaningful without losing your values along the way.

This is a powerful reminder that where you come from matters — and so does what you stand for.